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Todd Johnson

Editor-in-chief of Nast's Wired JC, promoter of new technologies

About me

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. 

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

Todd Johnson

Speaker's events

Day 2
  —  
1:00 pm

Rebuilding the InterfaceLovers.com homepage in Webflow

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.

PropTech
MeetUp

프롭테크 밋업과
이지스-테크업플러스 설명회

일시

2019.07.17 오후 18:30 – 21:30

장소

마루180 지하 1층 대강당
(서울 강남구 역삼로180 B1)

프로그램 구성

프롭테크 선배 스타트업과의 만남, 네트워킹 이벤트,
IGIS-TechUP+ 프로그램 소개

RESISTER

▲ 이벤터스로 신청하기

RESISTER

▲ 온오프믹스로 신청하기

amazing people

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